According to Juniper Research the global mobile commerce market (m-Commerce) will grow to RO34 billion by 2009; a mere fraction of the e-Commerce market but nice business if you can get it. Research from the ARC Group projects that in the US by the end of this year there will be 12 million m-Commerce users - a small figure compared to the 95 million Americans who made internet purchases even in 2004 but still a good earner. Consulting firm Informa predicts that private and business mobile phone users will spend RO58 billion on data services, getting the weather forecast, football scores, breaking news - that kind of thing, in 2011, compared with RO34 billion in 2006. Of that RO52.1 billion, Informa says Asia will contribute RO23.5billion, Europe RO19.5 billion and North America RO9.6 billion.

Stunning indeed but don’t be dazzled by the big numbers - focus on the one figure that really matters: $3. That's the value of an average m-Commerce transaction worldwide and actually the figure is often much less. These small payments, these micropayments, are powering m-Commerce. And most of us are already m-Commerce users whether we realise it or not - after all, most of us have downloaded ringtones, wallpaper or perhaps a game or a song to our phone. And many of us have subscribed to a stock market or sports update service. Most of us too have paid for our parking via our mobiles.

Micropayments are the driving force behind the global surge in m-Commerce. Indeed, Tower Group estimates that in 2008, 90% of purchases made on the handset will be micropayments for content and services to be used on the phone itself, that is: ringtones, images, games and the like. One estimate puts the value of this spend in 2008 alone at RO9.2 billion. This is the m-Commerce wild frontier; its bleeding edge.

So how can your business take advantage of m-Commerce? We’ll guide you through the process whether you’re a business that wants to set up an m-Payment Gateway, a charity that wants its database to be able to donate through their phones or a government department that wants to set up a system for customers to pay bills on-line.

Our team of experts has the skills and experience in m-Commerce to make sure you achieve your m-Goals. Contact us now to find out more.