A particularly attractive feature of advergaming is that it is very measurable - tracking tools can be used to see how many people visit the game and how long they stay allowing you to fine tune your game for better marketing results.

Part of the fun of advergaming, in the corporate sense that is, is that anyone can play; it's not just the preserve of big companies. An advergame doesn't have to be a big bucks project - simple affordable solutions are available and local brands, new companies and start ups are starting to see the value of advergames in creating brand awareness and achieving their product goals.

According to research, approximately 50 per cent of those who receive a game through a promotional email play it for some 25 minutes and an incredible 90 per cent of those who receive an email challenge to play a game accept - an exceptional level of viral marketing.

How does advergaming compare to advertising on TV?
TV ads are expensive and engage the viewer for a limited time - advergames typically engage players for 5 to 35 minutes and gamers often return to play more. But these are not the main reasons for the growth of advergaming. The simple fact is that we all are migrating from TV to mobile for entertainment.

So advergaming is growing but how is it going to develop?
There are already more mobile phones in use worldwide than televisions and computers put together - even now the potential for mobile advergaming in particular is enormous. Advertisers can reach out 24/7; mobiles allow for sophisticated demographic targeting and you can advertise while the user is out in the marketplace.

Want to play with the leaders of the game?
Contact our advergaming team to find out more.